Essence Of Design Art Deco Typography Movetic

November 26, 2018 5:57 am by ramsaystirling
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Richard iii
Essence Of Design Art Deco Typography Movetic

[center] The Great Gatsby is a 2013 period drama film based on F. Scott Fitzgerald’s 1925 novel which occurred during the Art deco time period.

[left] A Tetu poster for Martin & Cie. – Magasins de Nouveautes, 1924

Writing is one of the most essential forms of communication and the roots trace back to when ancient civilizations used hieroglyphs and pictograms. Over time, these images – which represented ideas eventually turned into alphabets and phonographic writing – led a world of constructing and creating different type font styles and the art of typography.

art decoart historydecodesignelementsknowledgestylestypetypography

Art Deco typography has started to make a comeback in the typeface world and can be seen in these examples below.

After WWI, Art Deco design started to shift from the Art Nouveau essence of design that consisted of flowing, floral illustration to bold, geometric graphic design. The aesthetics of Art Deco typography reflected much of the cultural transitions between the 1920’s and 1940’s, when metalworking machinery and freight trains started changing the world and how it worked and even physically looked. The strong vertical lines and aerodynamic forms in Art Deco typography mirrored the skyscrapers, cars, art, furniture, jewelry, fashion, and even the music at the time.

New Retro is a compendium of fashionable designs that draws inspirations from the past. Beautifully done by Victionary hk

Writing is one of the most essential forms of communication and the roots trace back to when ancient civilizations used hieroglyphs and pictograms. Over time, these images – which represented ideas eventually turned into alphabets and phonographic writing – led a world of constructing and creating different type font styles and the art of typography.

Typography has a developed and embodied a critical aspect of graphic design and branding. Knowing the history and evolution of typography helps build a thorough understanding so one can create great typeface designs for a particular brand. This knowledge also greatly helps when a designer wants to incorporate or revive older typefaces and gives a personal modern touch which we see time and time again today.

[right] One of the most famous art deco posers that is widely recognized by the public. L’Atlantique by Adolphne Mouron Cassandre 1931

One style of type that has reawakened into the mainstream typeface world is Art Deco. The strong and elegant style that was first coined as Art Deco in Paris back in 1925 derived from the Art Décoratifs, a French government sponsored international exhibition of decorative arts. Art Deco’s bold lines, geometric shapes, and modern aesthetic is a representational view into the vision of the future during the wartime and post-wartime era.

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