Fondell, Nat. “How to Decorate a Nail Salon on a Low Budget.” Small Business – Chron.com, http://smallbusiness.chron.com/decorate-nail-salon-low-budget-38067.html. Accessed 07 June 2018.
How to Get Customers for a Nail Spa & Salon Business by Michelle Barry
Finding a way to set yourself apart in the salon and spa business could attract new customers.
Small Business» Advertising & Marketing» New Product Marketing»
Frost, Shelley. (n.d.). How to Increase the Income for a Nail Salon. Small Business – Chron.com. Retrieved from http://smallbusiness.chron.com/increase-income-nail-salon-35109.html
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Things Needed Paint Paintbrushes Joint compound Nail chairs Painting tables Organization systems Lighting
A special event, such as a grand opening or a holiday-themed gathering at the salon, can help you to build interest and entice new customers to check out your business. Special discounts, such as a free French manicure upgrade, double massage times or complimentary manicures for children can help to get people in the door. Once you have them in your salon, deliver immaculate service and results to keep them coming back. Offering refreshments encourages customers to linger and hopefully purchase additional services.
Treat every customer who walks into your nail salon as your guest. Provide a relaxing, enjoyable experience so that customers want to return and recommend your nail salon to friends. You increase your income by getting customers to come back frequently and bring along new customers.
Advertise through Groupon, Living Social or similar discount programs to bring in new business, keeping in mind you may have a rush of customers that may be difficult to accommodate. Structure the deal to ensure you don’t take a loss when providing the discounted services. If the discount is too large, you’ll make your salon busier but won’t make any extra money.
Keep a database of your clients. Send out special discounts or event invitations periodically to keep them coming back. Send a letter to clients who haven’t visited in several months to entice them to come back.
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Barry, Michelle. “How to Get Customers for a Nail Spa & Salon Business.” Small Business – Chron.com, http://smallbusiness.chron.com/customers-nail-spa-salon-business-76222.html. Accessed 07 June 2018.
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Forming a partnership with area businesses can be a helpful and mutually beneficial way to gather new clients. Look for area businesses that serve a similar clientele as you, but that are not competitors. For example, a bridal boutique caters to young women and their female family members, making it an ideal source for networking. Offer to post some of its catalogs and business cards in your store in exchange for it doing the same. A bride may be looking for somewhere to get her hair and nails done for her wedding, so leaving your salon information in the bridal boutique could win you additional business.
Move the nail salon to a higher traffic area if possible. Dress up the interior of your salon to make it an inviting environment so customers are likely to come back.
Successful nail salons and spas often sport a loyal following. If you can capture a patron once, and impress them, you stand a good chance of securing their continued business. With a nail salon and spa, speedy surface with short wait times, quality work, cleanliness and competitive pricing entice new and repeat customers. In order to stand out from the competition, you must excel in all areas that are important to potential customers.
Warning Never bring reused objects into your business without thoroughly cleaning them and making them look professional.
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Many patrons like to visit salons and spas in pairs. To create a haven enticing to a friends’ outing, offer your customers referral rewards for the new customers they bring in. Create a referral tracking sheet and offer a gift certificate for every new patron. You could also make visiting the spa or salon appealing to the new customers as well by offering half-price discounts for a first time visit.
Barry, Michelle. (n.d.). How to Get Customers for a Nail Spa & Salon Business. Small Business – Chron.com. Retrieved from http://smallbusiness.chron.com/customers-nail-spa-salon-business-76222.html
Barry, Michelle. “How to Get Customers for a Nail Spa & Salon Business” accessed June 07, 2018. http://smallbusiness.chron.com/customers-nail-spa-salon-business-76222.html
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Sell nail-related products and other beauty products like cosmetics for home use. You profit from the sales and customers may be more likely to come back since they can get their nails done and buy products in one stop. Put together gift baskets of beauty products so customers can buy gifts when they get their nails done. Sell gift certificates for an easy gift option so you receive the money upfront with the potential to attract new customers.
Find vintage floor lamps, desk lamps and additional lighting from thrift stores and business closings. Replace the bulbs with attractive, mellow filament bulbs to provide a soft lighting environment.
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Compare your prices to those of competitors. Increase your prices slightly if you are on the lower end. You’ll make more per customer while still remaining competitive in the local market.
Tip Keep your decoration culturally sensitive and relevant. Displaying cultural symbols such as Christmas trees or menorahs should be done in such a way that they reflect the demographics of your customers but do not alienate anyone.
Fondell, Nat. “How to Decorate a Nail Salon on a Low Budget” accessed June 07, 2018. http://smallbusiness.chron.com/decorate-nail-salon-low-budget-38067.html
Offering little extras that set you apart from your local competition can help you to gain a larger segment of the market base. Serving champagne to your over-21 patrons could make you well known in the area and attract customers. Offering snacks such as chocolates or fruit in your waiting room and transitioning your lobby into a hip lounge area can further distance you from your competition and make your salon more of a girls outing destination than a basic spa.
Frost, Shelley. “How to Increase the Income for a Nail Salon.” Small Business – Chron.com, http://smallbusiness.chron.com/increase-income-nail-salon-35109.html. Accessed 07 June 2018.
Nail salons, with low up-front costs, are an excellent option for first-time entrepreneurs in any economy. A nail salon is the perfect business for someone who is passionate about nails, fashion and incorporating art into the work of beautification. A great way to express yourself and set your business apart is by decorating your nail salon in a way that presents a professional appearance to reassure customers but is creative enough to draw them in. Decorating the salon while keeping a low budget will help your new business to be successful.
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[Nail Salon] | “What Permits, Fees & Licenses Do I Have to Get to Open a Nail Salon?”
[Beauty Salon] | Branding Strategies for a Beauty Salon & Spa
Provide a quality service that makes customers want to come back.
Stay current on nail trends and stock new nail polish colors and products so you can offer your customers the latest styles. Attend trade shows, subscribe to newsletters and join online forums for nail professionals. Join professional organizations for the beauty industry, such as the International Nail Technicians Association, International Pedicure Association or Nails, Skin and Hair of America. These trade groups offer professional resources and conferences to keep you informed on new nail trends.
[Grand Opening] | Advertise for the Grand Opening of a Nail Salon
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Visit your local hardware stores and search through the bulk paints that have been mixed with the wrong color. Keep a watch on these paint sections at multiple hardware stores until you find a color of paint that will put your customers in a relaxed frame of mind, and still communicate a fresh and stylish store appearance. Apply the paint to the walls using smooth, even brushstrokes. Add joint compound to the paint to give it a textured appearance.
Fondell, Nat. (n.d.). How to Decorate a Nail Salon on a Low Budget. Small Business – Chron.com. Retrieved from http://smallbusiness.chron.com/decorate-nail-salon-low-budget-38067.html
Hold an open house or special holiday events at the salon to attract new customers. Host special girl’s night outings at your nail salon. Market special deals for holidays like Valentine’s Day, Mother’s Day, Christmas and birthdays. Launch a marketing campaign targeted at husbands that offers them a gift basket or gift certificate to make gift-giving easier for those holidays.
Set up a professional website with key information provided with links to your business’s social networking profiles. Print your website and social media addresses on any materials associated with the nail salon. Display a sign-up sheet in the salon for email newsletters and special offers. Use technology to advertise through QR, or quick response codes, which are the squares that look similar to a bar code. Customers are able to scan the codes to learn about your nail salon or get a special deal.
Expand the services you offer in the salon, such as more nail services like acrylics or full pedicures and manicures. Hire an esthetician, massage therapist or other service providers to make your nail salon a one-stop beauty and pampering destination to draw in more customers. An alternative is to rent out part of your space to these professionals so that you are all independent but in one location, sharing of clients. A client of the esthetician might decide to get her nails done at the same time, giving you more income.
Constantly working to increase your nail salon’s income is essential to running a profitable beauty business. Increasing income requires you to either sell more services or increase prices. Retaining current customers and attracting new clients aid in the increased money flow. Analyze your nail salon’s current offerings and service quality to identify areas you can change. Most of the options for increasing the salon’s income are low-cost, making them easy to implement regardless of how much extra cash you have on hand.
Search through liquidation sales and business closeout sales for equipment from other nail salons that have gone out of business and purchase any relevant equipment. School closings and office closings are also useful for finding desk chairs, desks and organization equipment. Refurbish the equipment in such a way that it has an overall theme, by refinishing it with stain or painting it.
Frost, Shelley. “How to Increase the Income for a Nail Salon” accessed June 07, 2018. http://smallbusiness.chron.com/increase-income-nail-salon-35109.html
How to Increase the Income for a Nail Salon by Shelley Frost
As business continues, use the by-products of the business to create attractive decorations and furnishings to decorate it. Examples of this include creating objects out of clear nail polish bottles such as chandeliers or other lamps.