Home » REPUTATION MANAGEMENT: Week #13 of the 26-Week Digital Marketing Plan [Edition 3.0] by David Bain
REPUTATION MANAGEMENT: Week #13 of the 26-Week Digital Marketing Plan [Edition 3.0] David Bain

REPUTATION MANAGEMENT: Week #13 of the 26-Week Digital Marketing Plan [Edition 3.0]

David Bain

Published November 16th 2013
ISBN :
Kindle Edition
33 pages
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 About the Book 

In this book I am going to be focusing on ‘online reputation management’.Online reputation management breaks down into 3 key areas:1. Reputation MonitoringThis is pretty much about finding out who is talking about you or your brand and where theyMoreIn this book I am going to be focusing on ‘online reputation management’.Online reputation management breaks down into 3 key areas:1. Reputation MonitoringThis is pretty much about finding out who is talking about you or your brand and where they are doing it. I will be using some of the tools I have used in other books and show you exactly how to use them to track your name or brand. I’ll also introduce you to some specialist programs to help you in real time.2. Reputation StrategyWhat are you going to when a situation occurs? What are you going to do when people speak negatively about your brand and say unfair comments?Should you try and get them back on your side? Create other accounts and attack them, or should you just try and put out more positive information to counteract their bad?3. Reputation RecoveryWhat can you do about someone saying something bad about you high up in Google?There are quite a few ways to do this especially for your brand name by controlling what appears in Google. There are methods where you can bring positive reviews to the top of Google and replace the negative ones (Not deleting them just replacing).