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Managing (e)Business Transformation: A Global Perspective Ali Farhoomand

Managing (e)Business Transformation: A Global Perspective

Ali Farhoomand

Published November 27th 2004
ISBN : 9781403936042
472 pages
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 About the Book 

Managing (e)Business Transformation comprises text and cases designed to show students how a business can be transformed into an internetworked enterprise where IT infrastructures are used to link customers, suppliers, partners and employees to create superior economic value. The book is written based on the premise that integrating internet technologies throughout the value chain is crucial to building and managing customer relationships. Importantly, it underscores the centrality of basic business and economic principles within the context of a networked environment. The book builds on established business and economic theories, concepts and fundamentals to show that e-business will soon be synonymous with business. The book takes a strong managerial perspective to argue that the internet is simply an enabling technology, which allows firms to build the infrastructure needed to operate in an evolving business world. The application of theory/concepts is emphasized throughout and contains a range of international case studies enhance the learning experience.Companion Website: http://www.palgrave.com/business/farh...